Online Advertising

My Way Campaign

As part of a group project, we developed the MyWay app for MyRapid to enhance the public transport experience in Malaysia. The app integrates features such as real-time tracking, efficient route planning, seamless ticketing, and a points collection system. By offering easy access to RapidKL, Rapid Penang, and Rapid Kuantan services, MyWay aims to simplify travel across these regions. With a focus on user accessibility, the app ensures that all commuters, regardless of their needs, can easily navigate the Malaysian public transport system, making daily travel more convenient and efficient for everyone.

Poster, Sticker and Survival Kit

Our team developed promotional assets for the MyWay app, including a feature-highlighting poster, a catchy jingle, a commuter survival kit giveaway, engaging social media reels, and fun transportthemed stickers. These elements work together to boost MyWay’s appeal, establishing it as a must-have app for Malaysian commuters.

Video Ads 1

The “A Lovely Night with MyWay” ad follows two users who keep missing each other until MyWay’s real-time tracking brings them together. The story emphasizes how MyWay makes connections easier and commutes smoother, with the tagline, “A Lovely Night With MyWay,” highlighting its role in creating memorable travel experiences.

Video Ads 2

The “Two Paths, One Destination: The MyWay Difference” ad shows two friends trying to meet, with one using MyWay and the other not. The split-screen highlights MyWay’s real-time tracking and route optimization. The tagline, “AnyTime, AnyWhere, AnyWay,” emphasizes its versatility and reliability in simplifying travel.